PROTOCOLS, NOT PLATFORMS.

At the heart of Nostr's philosophy is user choice, a feature that fundamentally sets it apart from legacy platforms. In centralized systems, the user experience is dictated by a single person or governing entity. If the platform decides to filter, censor, or ban specific users or content, individuals are left with little action to rectify the situation. They must either accept the changes or abandon the platform entirely, often at the cost of losing their social connections, their data, and their identity.

What's happening with TikTok could never happen on Nostr. With Nostr, the dynamics are completely different. Because it is a protocol, not a platform, no single entity controls the ecosystem. Instead, the protocol enables a network of applications and relays that users can freely choose from. If a particular application or relay implements policies that a user disagrees with, such as censorship, filtering, or even government enforced banning, they are not trapped or abandoned. They have the freedom to move to another application or relay with minimal effort.

THIS IS POWERFUL.

Take, for example, the case of a relay that decides to censor specific content. On a legacy platform, this would result in frustration and a loss of access for users. On Nostr, however, users can simply connect to a different relay that does not impose such restrictions. Similarly, if an application introduces features or policies that users dislike, they can migrate to a different application that better suits their preferences, all while retaining their identity and social connections.

The same principles apply to government bans and censorship. A government can ban a specific application or even multiple applications, just as it can block one relay or several relays. China has implemented both tactics, yet Chinese users continue to exist and actively participate on Nostr, demonstrating Nostr's ability to resistant censorship.

How? Simply, it turns into a game of whack-a-mole. When one relay is censored, another quickly takes its place. When one application is banned, another emerges. Users can also bypass these obstacles by running their own relays and applications directly from their homes or personal devices, eliminating reliance on larger entities or organizations and ensuring continuous access.

AGAIN, THIS IS POWERUFL.

Nostr's open and decentralized design makes it resistant to the kinds of government intervention that led to TikTok's outages this weekend and potential future ban in the next 90 days. There is no central server to target, no company to regulate, and no single point of failure. (Insert your CEO jokes here). As long as there are individuals running relays and applications, users continue creating notes and sending zaps.

Platforms like TikTok can be silenced with the stroke of a pen, leaving millions of users disconnected and abandoned. Social communication should not be silenced so incredibly easily. No one should have that much power over social interactions.

Will we on-board a massive wave of TikTokers in the coming hours or days? I don't know.

TikTokers may not be ready for Nostr yet, and honestly, Nostr may not be ready for them either. The ecosystem still lacks the completely polished applications, tools, and services they’re accustomed to. This is where we say "we're still early". They may not be early adopters like the current Nostr user base. Until we bridge that gap, they’ll likely move to the next centralized platform, only to face another government ban or round of censorship in the future. But eventually, there will come a tipping point, a moment when they’ve had enough. When that time comes, I hope we’re prepared. If we’re not, we risk missing a tremendous opportunity to onboard people who genuinely need Nostr’s freedom.

Until then, to all of the Nostr developers out there, keep up the great work and keep building. Your hard work and determination is needed.

Decentralization: The outbox and inbox communication models, sometimes referred to as the Gossip model, will become the standard across the ecosystem. By the end of 2025, all major clients will support these models, providing seamless communication and enhanced decentralization. Clients that do not adopt outbox/inbox by then will be regarded as outdated or legacy systems.

Privacy Standards: Major clients such as Damus and Primal will move away from NIP-04 DMs, adopting more secure protocol possibilities like NIP-17 or NIP-104. These upgrades will ensure enhanced encryption and metadata protection. Additionally, NIP-104 MLS tools will drive the development of new clients and features, providing users with unprecedented control over the privacy of their communications.

Interoperability: Nostr's ecosystem will become even more interconnected. Platforms like the Olas image-sharing service will expand into prominent clients such as Primal, Damus, Coracle, and Snort, alongside existing integrations with Amethyst, Nostur, and Nostrudel. Similarly, audio and video tools like Nostr Nests and Zap.stream will gain seamless integration into major clients, enabling easy participation in live events across the ecosystem.

Adoption and Migration: Inspired by early pioneers like Fountain and Orange Pill App, more platforms will adopt Nostr for authentication, login, and social systems. In 2025, a significant migration from a high-profile application platform with hundreds of thousands of users will transpire, doubling Nostr’s daily activity and establishing it as a cornerstone of decentralized technologies.

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What did I get right? Clients did increasingly prioritize user and content discovery while enabling users to easily select and choose their own algorithms. (DVMs, Trending, What's Hot, Feeds, etc.) This focus provided individuals with more tools, greater control, and unprecedented power over their social streams and attention than ever before. This is still actively happening and will continue to happen throughout 2025 too.

What did I get wrong? We didn't see an Other Stuff application breakthrough as a clear winner that became a mainstream favorite. I anticipated a standout application that would interest users and become a "must-use" within the ecosystem, but this didn’t happen. And we also clearly didn't hit 1M active users either. While adoption did increase, it didn’t reach the critical mass I expected.

But this doesn't mean 2024 fell short of expectations—in fact, quite the opposite. The year brought incredible client innovations (Damus Notedeck, Primal 2.0, TOR only Amethyst, Flotilla, Chachi, Olas, Coracle feeds, etc.) and relay milestones (Web-of-Trust relays, private relays, algorithm based relays, etc.) with the introduction of these innovative features and the launch of these new platforms.

Beyond technology, the Nostr community achieved something truly remarkable: a grassroots movement that united people globally.

From supporting Nostr meetups and events to hosting booths across continents at major conferences, the community came together to raise money to support these initiatives in ways no one predicted. This organic, ground-up effort showcased the strength and passion behind Nostr, creating a foundation that will #grownostr and success for years to come.

Too bullish? Maybe I wasn't bullish enough? As is tradition, I will post my 2025 predictions tomorrow.